I received an e-mail from Google Adsense about its new interest-based advertising feature.
The latest feature of Google AdSense allows Google to track the behavior of users who click on ads on their AdSense network. It also allows Google users to 'select' their interests—this way they would view advertisements based on their category Polaris Pool Cleaner Parts of interest. Depending on the history of clicks on advertisements by the users and the selected interests, it could more accurately deliver future ads anywhere on its AdSense search and content network.
In order to do this, it requires to place a cookie in the computer of the user. Therefore, Google AdSense now requires publishers to change their website's privacy policy.
What are your thoughts on this? Do you think it's fair that a large company has the power to enforce privacy policy changes for an independent publishing website? We've often seen and heard how Google has dominated the way the internet is governed. It seems to me that this feature could have drastic implications in the long run for AdSense publishers. What do you think?
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