Wednesday, December 23, 2009

Tourism Agency Goes Web 2.0

From the Rockford Area Convention & Visitors Bureau

Just in time for the hectic holiday season and the many visitors it brings to the stateline area, the Rockford Area Convention & Visitors Bureau has launched a new version of its website, www.gorockford.com. With enhanced, user-friendly navigation, improved functionality and complete social media integration, the RACVB's new website serves as the perfect one-stop guide for the community to find entertainment for their visiting friends and family.

Highlights of the new website include:

*Full social media integration through Share This, an application that allows users to share their favorite content on popular social media sites, such as Twitter and Facebook.
*Full integration with TripAdvisor, complete with hotel, restaurant and attraction listings.
*Complete integration with RACVB's social media channels on Facebook, Twitter, Flickr and YouTube.
*A JackRabbit feature that allows users to search for available hotel rooms and then book directly on the hotel's website.
*The ability to translate the website into German, Spanish, Swedish, French, Chinese and Italian through Google Translation.
*The ability for meeting planners and tournament organizers to submit a request for proposal via the website.

"After countless hours of working on the design elements, updating content and re-imagining a better, more user-friendly website, we're very pleased with the finished product," said Stacy Kiejko, an RACVB spokesperson. "New elements on the site, such as the direct hotel booking capability and the TripAdvisor visitor reviews, allow us to provide a more complete user experience. Instead of visiting multiple websites to get the information they need, visitors can find it all on our site."

Refreshed sections of gorockford.com, such as the Calendar of Events, restaurant listings and attractions listings, provide users with a one-stop resource on the Rockford Region. Visitors can book a hotel room and create a customized, printable itinerary for their trip, providing a stress-free vacation-planning experience.

For area residents, the site serves as a complete, get-out-and-go guide. Not only can locals reference the site for places to take visiting friends and family, they can use the calendar of events to find out what events are taking place in the area, or get tips on dining and nightlife hotspots.

"While the new website serves as a great guide and welcoming agent for visitors to the Rockford region, it also provides a much-needed resource for area residents," said John Groh, RACVB President/CEO. "GoRockford.com is a comprehensive guide to our region and offers a wealth of information to help local residents find something to do -- from scheduled events and activities to ongoing recreation at the region's many sites and attractions."

The RACVB's website was last refreshed in 2004.

Source:

http://www.wifr.com/economy/headlines/79902887.html

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